I find it so interesting when you happen to notice something in a commercial that strikes you as being somewhat off-kilter, then you see the same commercial a couple of weeks later and the perceived problem has been fixed.
A current example: a few weeks ago, I was watching television with my boyfriend and we saw the new commercial in Bud Light's "I'm In" campaign. There's a scene that shows the main character texting to his friend and on his screen he clearly types out: "Two words: I'm in." My boyfriend is studying his Masters in English Literature so he clearly had a few issues with this statement. This set off us on a little discussion about how "I'm in" is actually three words because "I'm" is a contraction. I proposed that they probably opted to say "two words" instead of "three words" because given their target audience, writing "three" would probably confuse people more than "two."
Now skip ahead to last week, when I happened upon the same commercial, except this time, instead of typing "Two words: I'm in," the commercial was edited to only say "I'm in," clearly abandoning the "two words" part.
I suppose the little detail caused enough outrage from the public resulting in enough complaints that it made sense for them to channel the funds into having the commercial edited. They always say that for each person who actually files a formal complaint, there are at least 25 people who are thinking it.
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