Sexism Still Rampant in Present-Day Advertising

I must say that I am always a bit shocked and dismayed when I see examples blatant sexism in current advertising. Yesterday I saw this 30-second spot for the 2012 VW Passat. The ad features a woman and her husband driving to the emergency room. The woman is going into labour and is in obvious distress and discomfort. Upon arriving at the emergency room, her husband and the paramedic ignore the woman's pleas and instead, take their time to marvel at the apparent magnificence of the 2012 Passat. At one point, the man even shuts the door to muffle his wife's cries.
I find this ad to be absolutely disgusting. It's meant to be funny, but it's hard to imagine that any woman would laugh at this. Having a baby is one of the most intense, painful and life altering experiences for a woman. This advertisement diminishes the significance of childbirth and shows little regard for the comfort or feelings of women. I personally expect a much higher caliber of advertising from Volkswagen, who are known for their impressive, innovative creative. It's hard to believe that this idea ever made it off of the drawing board.