Constructing Curiosity

   This week I wanted to talk about something that I've always thought of as being a bit of an anomaly. For lack of a more official term, I will refer to it as the construction site peephole. 

   Peepholes are not necessary for the advancement of construction projects. They are simply there to satisfy the public's curiosity. Peepholes stand out in my mind because it seems as though very little in our society is done without a fixed and obvious drive behind it (usually that drive is monetary gain). But with construction site peepholes, there is very little at play here other than to give people a look at what's on the other side of the fence. Often what you come to see isn't even very impressive. Usually it's just some machines digging holes or lifting things and burly construction workers milling about. But the simple fact of the matter is that on street level, people do not like to walk alongside a fence within clear earshot of the sounds of industry and not have an idea of what is being built. On the whole, we are preoccupied with productivity and advancement. People like to be in the know.

   Now, this led me to think about how construction site peepholes could be used to develop some very creative, off-the-wall (no pun intended) advertising. I find it surprising how so few companies, whether it be the construction company itself or the company responsible for what's being built, take advantage of this valuable advertising opportunity. 

   I did a quick search online to find some examples of peephole advertising that have been done in the past. I was expecting to see some really neat things and to be honest, it was difficult to find anything of substance. 

   So many advertisers slave over the simple task of grasping their audience’s attention. In the case of peepholes, they already have the people’s attention – why not give them something to look at?