Here are some impressive examples pulled from the Communication Arts 2011 Advertising Annual issue:
BandSports: Family Portrait (follow link for more ads from the campaign at Ads Of The World)
Land Rover: Go Beyond
Sunday, 20 November 2011
A Picture Is Worth A Thousand Words
I revel in the magnificence of fine-tuned advertising copy as much as the next ad-junkie. However, there is a prevailing and undeniable trend of advertising that incorporates little, if any, copy. The central visual may be supported by a single tag line but nothing more than that. Any supplemental information is all construed by the viewer from the subtext of the image.
Here are some impressive examples pulled from the Communication Arts 2011 Advertising Annual issue:
BandSports: Family Portrait (follow link for more ads from the campaign at Ads Of The World)
Land Rover: Go Beyond
Here are some impressive examples pulled from the Communication Arts 2011 Advertising Annual issue:
BandSports: Family Portrait (follow link for more ads from the campaign at Ads Of The World)
Land Rover: Go Beyond
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